My primary responsibilities @ Wildcraft involves, conceptualizing and developing innovative designs, conducting extensive research on user activities
& multi terrain - multi use case high functional technical requirements, selecting high-quality fabrics and materials, and supervising the product
development & production.
I work closely with other industry professionals, such as pattern makers, manufacturers, and retailers, to ensure that brand designs align with the preferences and requirements of our target customer.
KEY RESPONSIBILITIES
Brand Revitalization
Redefined the brand’s visual identity through innovative design,
leading re-branding efforts to modernize the brand’s image and
streamline product communication.
Product Line Expansion
Conceptualized and launched the Wildcraft CARGO UTILITY line
of men’s shirts, tees and cargo bottoms, broadening customer base and increasing market share.
Introduced new product concepts such as hybrid technical jackets, graphic print stories, rainwear and expanded the women’s clothing line.
Market Trend Analysis
Conducting in-depth market research
and trend analysis, forecasting consumer preferences and increasing trend-responsive product introductions.
Cross-Functional Collaboration
Facilitating collaboration between design, marketing, development teams to optimize the design-to-market process, enhance brand identity, and achieve commercial success.
Cost Optimization
Implemented cost saving measures in design process, in sampling & in production, for better value proposition without compromising product aesthetics.
Garment fitting
Highly focused to enhance garment fit and comfort through meticulous attention to detail.
~ Focus on longevity, timelessness and style ~
Ralph Lauren