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Brand Studio Lifestyle
Core responsibilities @ Brand Studio Lifestyle
Spearheaded range planning
Brand development for 3 in-house brands
Highlander, Ecko Unlimited & Locomotive.
Responsible for the buildup and creative coordination of every seasonal collection for all the brands,
achieving the creation of new categories, best selling items, and successful follow up creations.
Data Driven Design Approach
Initiated & implemented data & analytical design methodology using Style Monkey platform, resulting in a 40-45% uplift in online sales.
Close-to-market ~ GTM
Quicker GTM concepts & delivered compelling trendy designs within 60 days
design to online. Responsible to create 9 season planning.
Brand Revitalization
Orchestrated the design and selection of seasonally themed prints & graphics elevating brand
recognition & customer loyalty.
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